Microsoft shut down public Prebid Cache on April 30.
Now Available

Microsoft shut down Prebid Cache. Migrate in minutes.

Prebid Cache by Bidcliq — a managed, high-performance endpoint that drops into your existing Prebid.js config with zero architectural changes.

Why this matters
Prebid Cache/byBidcliq

Why this matters

Microsoft removed the public Prebid Cache on April 30. Any publisher whose Prebid.js still points at prebid.adnxs.com/pbc/ is now seeing video creative rendering failures until they migrate.

What Bidcliq offers

A fully managed, high-performance Prebid Cache endpoint compatible with PBS and Prebid.js. Designed to drop into your existing config with zero architectural changes. Plus a live cache analytics dashboard — hit rate, latency, storage — observable from day one.

Who this is for

Publishers running Prebid.js, especially those with instream or outstream video inventory, and teams using Google Ad Manager (GAM) with IMA SDK.

Built-in observability

Cache analytics, built in

Every Bidcliq Prebid Cache endpoint comes with a live observability dashboard — no separate vendor, no separate billing.

app.bidcliq.com/cache/dashboard
LIVE
Cache Hit Rate
97.4%
+0.3% vs last 24h
p95 Latency
14ms
p50 6ms · p99 28ms
Storage Used
2.3GB
of 50 GB
Total Cached
12.4M
creatives · 7d
Cache Requests
Last 24 hours
Hits Misses
00:0006:0012:0018:00now
Real-time hit rate

Track cache efficiency live, per ad unit, per video size.

p50 / p95 / p99 latency

Edge-served reads under 20ms at p95. Alerted if not.

Storage trend

See your cache footprint grow. Set TTL and eviction policy.

Pricing

$49 a month, then metered

Every endpoint is a flat $49 a month with the first 3 million requests included. Past that you pay by the million, and each tier costs less than the one before it. No plans, no seats, no commitment.

Microsoft Prebid Cache deprecation: April 30, 2026

Migrate your endpoint before the deadline to avoid interrupted auctions.

10,000,000 requests

M
Platform feeevery month

Endpoint, dashboard and support — includes the first 3M requests

flat
$49.00
Included0 – 3M

3M included

$0.00
Tier 13M – 10M

7M billed

$9.20 /M
$64.40
Tier 210M – 50M
$8.60 /M
Tier 350M+
$8.00 /M
Effective rate$11.34 / million$0.0113 / 1,000 · platform fee included
Monthly total$113.40$49.00 platform + $64.40 usage

Past 100M requests a month?

Committed-volume agreements, custom SLA, dedicated support and SSO.

Billed monthly in USD — a flat $49 plus whatever you use above the included 3M requests. No overage penalty. Every invoice itemises the same tiers you see here.